Sony Expects 3D to Control TV Market Share by 2013
In a recent article in BusinessWeek, Cliff Edwards provided some interesting information regarding Sony and 3D Televisions. "Sony (SNE) expects 3D TVs to account for up to 50% of its total TV shipments in the financial year that ends March 2013, up from zero percent this year."
These predictions have been fueled by the successes of films such as Avatar. In reponse to this recent success of 3D, other movie studios are following suit in the 3D bandwagon. All future Disney and Dreamworks pictures, according to Businessweek, will be available in 3D. Not some, but every single new picture will be available in this new medium.
The question remains: will this new, novel technology ever wear off? Indeed, Avatar was touted for having some of the best motion picture visuals of all time, and deservedly so. However, movies like Monsters vs. Aliens (available in 3D) fared suprisingly well at the box office while their critical acclaim failed to live up to these 3D movies' revenues.
Although the future remains uncertain regarding the success of 3D, major TV manufacturers are all scurrying to create better, more affordable home theater technology. Technological enthusiasts await the international CES (the world's largest consumer technology tradeshow) which begins on January 7th, 2010. New 3D television models will doubtlessly be revealed at CES next week.
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Tagged: 3D Technology, CES 2010, Sony
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